37 Soho Square
Upstanding Character

Project Services

Positioning
Naming
Tone of Voice
Visual Identity
Art Direction
Model Sourcing
Propping
Collateral Design
Print Production
Website Design + Build
Social Media Campaign

Project Overview

Originally a fashionable district for the aristocracy, Soho has been one of the main entertainment districts in the capital since the 19th century.

Developed from farmland by Henry VIII in 1536, it became a royal park and later, a parish In the late 17th century, when buildings started to be developed for the upper classes, including the laying out of Soho Square itself.

Added Character

With an eclectic mix of distinguished history and the modern-day hedonistic nature of Soho, Character were enthused to create a clever, contemporary campaign built on an area that is so hip, so chic and oh so sexy. So why not dive in…