Dallaty
Full-bodied Character

Project Services

Positioning
Visual Identity
Art Direction
Collateral Design
Packaging
Interior Design
Brand Guidelines

Project Overview

The coffee and tea thermos is an intrinsic part of any Arabic home. Brought out upon a visitors arrival to offer refreshment – a practice originating in the Bedouin customs of the region – it is now seen as a reflection of standing in Arabic society. With many varying styles and materials available, eXtra KSA wanted to launch a new to market retail concept that offered not only Thermos but associated serving sets and various ranges of tea and coffee.

Added Character

The iconic pouring spout of the Arabic thermos was the influence for the brand identity. Simple yet memorable, the new brand marque creates an elevated and sophisticated visual that was carried through all of the marketing collateral from website to packaging and interior design.

Guest experience and interior design developed in partnership with Wildfire.