Extra Services
Invaluable Character

Project Services

Positioning
Brand Architecture
Visual Identity
Art Direction
Collateral Design
Print Production
Brand Guidelines

Project Overview

Extra is the leading retailer of home electricals within the KSA. The Value Added Services (VAS) range is critical in delivering a successful in-store customer experience whilst contributing to eXtra’s financial success.

Added Character

The new Extra Services brand system provides a simplified – intuitive architecture to replace the original VAS range. Our approach was to create a visually friendly, engaging set of icons that easily communicated the service channels to the customer, encouraging uptake of services from home set-up to extended warranties.