Loch Fyne Restaurants
Greene King Plc.
Loch Fyne Restaurants heritage lay in their use of fish and shellfish caught from their own seawater Loch on the West Coast of Scotland. Originating in a single fisherman’s shack on the water’s edge, they expanded into a multi-venue chain throughout the British Isles. Our task was to develop a strategy to engage customers with this narrative and ensure continued growth.