Medical Outfit
Clinical Character

Project Services

Positioning
Visual Identity
Art Direction
Collateral Design
Print Production
Packaging
Brand Guidelines

Project Overview

Based on extensive market research and analysis of both existing retail and D2C brands in this sector – we identified an opportunity to shift the perception of the Medical Outfit business. To ultimately become an aspirational brand that leads in terms of setting trends, driving value for money and exceptional consumer experience – creating wider, global appeal, but with a unique Saudi heritage and story.

Added Character

The brand identity has been created by utilising the ‘M’ and ‘O’ of the company name to create an icon which represents the end user or customer – placing them front and centre of the business.