Peugeot
Tactile Character

Project Services

Positioning
Tone of Voice
Art Direction
Model Sourcing
Collateral Design
Print Production
Campain Messaging
Digital Design

Project Overview

Launching a new car requires a unique, specific set of skills to deliver the perfect marketing materials. That is exactly what happened with Peugeot and the launch of their new 308 model.

From photoshoot location planning to sourcing models and storyboarding to art direction culminated in the delivery of a library of images that could be utilised for a wide range of marketing needs from brochures to websites to social media.

Added Character

Every element of the new 308 had to be considered – from its badge to the in-car experience – for this photo shoot to ensure every detail was covered for the globally accessible photo library. Only by undergoing this process could we ensure that every marketing opportunity had the right mix of visual sales material.