The Saviour
Saintly Character

Project Services

Positioning
Brand Voice
Art Direction
Model Provision
Collateral Design
Print Production
Interior Design

Project Overview

On the brink of disappearing from English football, Markus Liebherr bought Football League side Southampton in July 2009, which took the club out of administration. Becoming an overnight legend within the ranks of Saints supporters. Liebherr unfortunatley died a year later passing his legacy to his daughter.

Added Character

We had the opportunity to rename and create a new experience in his honour at the home of the Southampton - Saint Mary’s Stadium. It was the words used by the fans at his passing that we could not ignore and The Saviour was born. With the addition of a halo – an existing icon drawn from the Southampton crest, we delivered a brand to hopefully honour his name.