Pummaro’ Pizza & Pasta
Authentic Character

Project Services

Naming
Tone of Voice
Visual Identity
Art Direction
Print Production
Copy Writing
Packaging

Project Overview

Naturally Neapolitan – by taking the best Italian ingredients to create authentic pizza – the most important being the less than humble tomato. Grown in the volcanic soil of Mount Vesuvius, the San Marzano is a thin-skinned plum tomato ideal for canning and a must for authentic pizza sauces, this influenced the new brand name – Pummaro’.

Added Character
Hearty, warming, fresh and seasonal, Pummaro is traditional Italian home-cooking that splashes a little slice of Naples onto any High Street – it’s the splash of sauce that gives this brand its authentic character!