Smart Home
Intelligent Character

Project Services

Positioning
Visual Identity
Art Direction
Collateral Design
Print Production
Packaging
Brand Guidelines

Project Overview

Integrated Smart Home Technology, whilst fully adopted throughout the U.S. and Europe, is an emerging and little understood market in KSA. Our objective was to combine both a consultative and educational approach, allowing consumers to explore the practical benefits of these new products within the store environment.

Added Character

Ultimately we wanted to raise consumer awareness around Smart Home Technologies. This would enable eXtra Electronics to become the market leaders in this fast growing sector. We developed and created the complete creative direction around the Home Icon which combines to form the ‘T’ of Smart. Information graphics, POS and the physical structure of the instore display combine to create a compelling new brand.