The Guinness Storehouse
Craicing Character

Project Services

Positioning
Naming
Visual Identity
Art Direction
Collateral Design
Print Production
Interior Design

Project Overview

Europe’s leading tourist attraction and home to one of the most recognised brands in the world. We were thrilled to be asked to work on some of the visitor hospitality brands within the Guinness Storehouse at the now famous St. James’s Gate brewery, Dublin.

Added Character

Through patient in-depth research, we uncovered many historic stories and practices that the brewers of past generations were privileged to. These influenced the overall creative direction of the project – looks like patience is a real virtue.