The Hide
Wild Character

Project Services

Positioning
Naming
Visual Identity
Art Direction
Collateral Design
Print Production
Interior Design
Brand Guidelines

Project Overview

When we were asked to create the identity for a flexible space located at the heart of Bristol Zoo Gardens, we couldn’t hide away and jumped feet first to create a look + feel that could flex across a number of touchpoints from educational graphics to menus and an environment that would entertain every visitor throughout each of the day parts.

Added Character

The Hide – a camouflaged shelter used to observe wildlife at close quarters – couldn’t be a more apt name for this new visitor experience. We developed a new identity that perfectly represented the guest experience of getting close to nature. Emphasising the educational aspect, especially for children, we created a window through the typography to highlight just how close visitors would get to the animals.

Guest experience and interior design developed in partnership with Wildfire.