The Meeting Room
Colourful Character

Project Services

Naming
Visual Identity
Art Direction
Collateral Design
Print Production
Interior Design

Project Overview

We were asked to develop the name, identity and interior communications for this private box situated in the main Grandstand of the legendary Ascot Race Course. The space was to be utilised for business gatherings and meetings by our friends at Sodexo Life and needed to showcase the company’s core business activities.

Added Character

Race Meeting/Business Meeting – the perfect match we could not ignore. Colourful race silks worn by jockey’s were the inspiration for the visual Look + Feel – bright foods were cleverly integrated into the unique patterns of riders outfits to perfectly link Sodexo’s core business with this exclusive location.