Topgolf
Swinging Character

Project Services

Positioning
Tone of Voice
Visual Identity
Art Direction
Collateral Design
Print Production
Interior Design
Campaign Messaging
Brand Guidelines

Project Overview

Topgolf is a multi-player game where the guest hits balls at targets to score points. Popular in North America, we were given the opportunity to increase market appeal within the UK by rebranding and realigning this sociable, interactive game with the goal of growing market share.

Added Character

The creative direction we took for this fun alternative to golf was anti-golf. Golf involves a number of rules and regulations that need to be adhered to whilst playing from dress code to personal behaviour. However, Topgolf is the total opposite and we wanted to highlight this throughout all of our guest facing collateral and marketing campaign using tongue-in-cheek humour and visually inspiring imagery.