Zamil AC
Cool Character
Project Services
Positioning
Visual Identity
Brand Architecture
Art Direction
Collateral Design
Print Production
Packaging
Brand Guidelines
Project Overview
Zamil AC produces about one million air conditioner units per year. The company supplies products to over 55 countries worldwide, with major markets located in the GCC, Middle East, North Africa, Europe and Asia.
The company manufactures and markets a complete, holistic range of air conditioners, from room based to packaged units to large chillers for residential, commercial and industrial applications.
Added Character
We wanted to emphasise the full service offering of the business combined with its core product range and its increasing global reach within the air conditioner market place – these combined, created a brand identity that would be fit for purpose as well as looking cool for years to come!